Cara Coley · About
About Cara Coley
We live in a world that rents. I build in the other direction.
I'm a founder based in Miami, Florida, raising my daughters and building most of this after bedtime.
Our files, our films, our storefronts and our audiences increasingly belong to someone else. My work is an ecosystem of more than sixty websites, apps and brands, owned, not rented, spanning media, commerce and education. Each one solves a real problem. Each one strengthens the others.
I have deep respect for the companies that shaped the modern web. The lesson I take from them is the one they rarely say out loud: they own. So do I. Nine years as a founder, including a hair company built without Amazon that has lasted for years, taught me that ground you own keeps paying you back.
The instinct started long before the web. I'm an old soul who keeps things. Ownership on the web is the modern form of the same value. Build something that can be kept, and handed down.


What I've built
On ground I own
-
Where it started
Virgin Brazilian
My first site. A hair brand built on its own domain, without Amazon, and thriving for nearly a decade.
-
An app
Big SchoolHouse
It didn't start as a business plan. It started as a mom who needed a tutor and couldn't find one she trusted. Big SchoolHouse connects families nationwide with verified, degreed, background-checked teachers for in-person tutoring: a real teacher at the kitchen table, with a pencil, a workbook, and a plan.
-
Launching 2027
Olas
Olas means waves. A Black-owned, women-owned mid-luxury luggage brand, built to answer to its customers, never to a marketplace.
-
Every Monday
Front Porch News
A free weekly news briefing, created in Miami, that summarizes the week's biggest stories in plain English.
-
60+ in network
The ecosystem
News and civic life, Miami, women and family, and places for kids to learn and play. Every domain is ours, and each one launches on ground no platform can take away.
Find me
A profile is rented space. A domain is owned ground. This site is home; these are the places I visit.